Atlantic Council
Samantha managed five social media accounts for the Atlantic Council's Middle East Programs. Since joining the team in June of 2020, engagement rates have nearly doubled across all platforms, particularly on Twitter. Countless social media campaigns and targeted paid ads promoted significant audience and engagement growth. During this period, she also launched an ACMideast LinkedIn account that gained more than 2,000 followers in its first year and half.
Podcast Marketing + Promotion
Samantha also designed and executed the marketing and media strategies to promote two new podcasts for the Atlantic Council's Middle East team.
empowerME Conversations
Launched in December 2020, empowerME Conversations features business and government leaders shaping the Middle East. The podcast sheds light on key opportunities and challenges for companies and governments. Samantha supported the launch of seasons one and two of this project.
China-MENA Podcast
Launched in January 2022, the China-MENA podcast is features conversations with academics, government leaders, academics, and the policy community. The podcast sheds light on the growing role that China is playing in the Middle East, and it will be of particular relevance to the US policy community.